As someone who owns an internet business, your biggest advantage is the ability to turn a profit 24 hours a day. With the use of modern technology, you can deliver bills and communicate with customers even as you sleep, or enjoy time with family and friends, are making other business advancements, or doing pretty much anything else. If you want to be able to generate this constant profit and grow your business, you should find a way to remain connected to these potential customers all of the time.
Read on for seven ways to stay constantly connected to your internet customers.
1. Make Automated Blog Posts. By maintaining a blog, you have an excellent avenue to communicate with customers personally. Posts in your blog, unlike articles, are written by you and connects to an audience better than alternate mediums do. The best aspects of blogging is the ability to create a post ahead of schedule and then set it up to go live whenever you’d like, which also makes your customers feel more connected.
2. Use RSS , or ‘Really Simple Syndication’, your visitors and customers will be able to receive constant updates about what you publish. Your website can integrate RSS, as can your blog. This will let the audience know every time something is updated on the website. This allows for a regular, repeat connection with your customers.
3.Automate Your Twitter. Remember to actually interact with people, though! Twitter is a great tool for social networking, and can even be integrated with Facebook. There are many different tools that you can use to schedule Twitter updates, such as Seesmic, so you’re able to create updates early on and have them pop up at any given time, similar to a blog. This adds brand new opportunities to advertise news about your site, promotions you are offering and any new content that you create. This also opens up your business to customers at all hours.
4. Outsource 24-Hour Customer Support If you’re in a business that focuses on selling products, you need customer service. This will let your customers ask immediate questions and get immediate responses, which helps your sales significantly. If you need to offer customer service, you can use computer software, or you can outsource it. Certain businesses have seen a growth of at least 20% when they start to use a service such as Live Chat.
5. Set Up E-Mail Autoresponders It can be incredibly frustrating as a customer to ask an e-mail question of a business and never know if the message has actually gone through. You can easily set up an autoresponder to inform your customers that their message has been received and that you will respond shortly. Responding to your customers quickly is just good business. Autoresponders facilitate this no matter where you are or what time it is.
6. Set Up Autoresponders For Opt-Ins & Purchases You can also use autoresponders to thank your customers for opting into newsletters or making a purchase. Inform your customers that you appreciate their business, immediately. While you’re at it, you can add messages to up-sell items, or coerce them back by offering a coupon. These can be set up to automatically be sent out once per week, maintaining contact with your customers.
7. Provide Vital Information Consistently Social networking and blogs have taken over where e-mail newsletters once reigned, but customers always appreciate a steady stream of important and relevant information from report clubs and newsletters. Think about writing a periodic e-mail to maintain open, regular contact with customers, offering them unique promotions and content.
The internet is an increasingly competitive place to do business, and the customers you’ll find there want more and more, so it’s worthwhile to make sure they can reach you 24 hours a day. Technology can make this possible. You’ll see significant profits by implementing these steps.
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